American Marketing Association
Social Media Aggregation 101

Back

Now that you've taken your company or your personal information into many different social media sites, you may be finding that it's time consuming having to go to each property to make updates and listen/respond to followers. Increasingly, businesses and consumers are turning to social aggregation services like RSS and sites like FriendFeed to manage (and controllably expand) the 24/7/365 stream of information. In this Professional Development workshop, entitled "Social Media Aggregation 101," we will cover the basics in aggregation integration. Specifically, we will discuss:

• The current state of social media aggregation
• Evaluation of tools and services
• Practical techniques for users at all levels
• Where social media aggregation is headed

Register now - your fee aggregates the best of all things: the workshop, a fabulous full buffet dinner and a drink (including beer or wine). Professional development workshops are designed as "hands on" events where you'll learn tools, tips, techniques and new talents you can immediately apply to your work, resume or professional profile.

About the Speaker

Keith Gerr lives at the intersection of culture, technology and business. With over 17 years of experience working on both the agency and client sides, Keith understands the challenge of keeping brands relevant in an ever-changing media landscape. He firmly embraces the power-shift to consumers and encourages brands to seek open-minded dialogue with their customers, employees and partners. Currently, Keith is an independent consultant providing trans-media brand stewardship. Brands he has recently guided into the social space include Intel Itanium, Jenny Craig, Autodesk and InFocus. Some prior positions include Director of Strategy at Opus Creative, Director of Strategic Services at R/GA, Director of Integrated Marketing at InFocus and founding member of MAGNET magazine.

Website